Just restocked
Ritual beauty, brewed in Vermont
Ritual beauty, brewed in Vermont
Folk herbalism meets modern beauty
Folk herbalism meets modern beauty
Botanically infused skincare and cosmetics that make the switch to natural truly magical.
Botanically infused skincare and cosmetics that make the switch to natural truly magical.
Best sellers
Best sellers
Beauty potions for enchanted beings
Beauty potions for enchanted beings
Shop by ritual
Shop by ritual
Earthy potency. Ethereal radiance.
Earthy potency. Ethereal radiance.
Just restocked
Just restocked
The potions you have been waiting for, back in the apothecary.
The potions you have been waiting for, back in the apothecary.
Eye products
Eye products
Shimmer, color and care for your eyes.
Shimmer, color and care for your eyes.
Skincare
Skincare
Botanical skincare for hydration and repair.
Botanical skincare for hydration and repair.
Botanical makeup
Botanical makeup
Skin loving color for a soft, natural glow.
Skin loving color for a soft, natural glow.
Try our no‑waste sample ritual
Try our no-waste sample ritual
Try it from dusk till dawn
Wear it for a few days and see how the magic complements your unique skin.
Tiny, with intention.
Tiny, with intention.
Many potions we craft come as samples. Tiny on purpose, mighty in pigment: enough to find your perfect formula match and fall in love before committing to the full size.
Many potions we craft come as samples. Tiny on purpose, mighty in pigment: enough to find your perfect formula match and fall in love before committing to the full size.
Compostable, start to finishCompostable, start to finish
Eco friendly jars go straight into your garden, not a landfill.Eco friendly jars go straight into your garden, not a landfill.
Same potion, small portionSame potion, small portion
Concentrated, waterless formulas poured straight from our small, fresh batches. High potency, high pigment payoff in a size designed to explore.Concentrated, waterless formulas poured straight from our small, fresh batches. High potency, high pigment payoff in a size designed to explore.
A formula that fitsA formula that fits
Explore the shades, feel the textures, and claim the full size when you are ready.Explore the shades, feel the textures, and claim the full size when you are ready.
Our story
Our story
Ritual beauty rooted in remembrance
Ritual beauty rooted in remembrance
Over a decade ago, our founder packed her city life into a few bags and moved to Vermont to work on a farm and study herbalism. Living low-tox with extreme skin sensitivity and rosacea, she found herself stranded between two worlds: sterile commercial formulas that did not feel like her skin, and natural ones that broke her out and faded within hours.
The beauty sanctuary she envisioned, where formulas felt like potions, color expressed creativity, and plants offered true skin healing, did not exist. So she set out to build it.
LunaRoots Ritual Beauty was born in the garden and on the kitchen counter, brewed in small seasonal batches and steeped under many moons.
Over a decade ago, our founder packed her city life into a few bags and moved to Vermont to work on a farm and study herbalism. Living low-tox with extreme skin sensitivity and rosacea, she found herself stranded between two worlds: sterile commercial formulas that did not feel like her skin, and natural ones that broke her out and faded within hours.
The beauty sanctuary she envisioned, where formulas felt like potions, color expressed creativity, and plants offered true skin healing, did not exist. So she set out to build it.
LunaRoots Ritual Beauty was born in the garden and on the kitchen counter, brewed in small seasonal batches and steeped under many moons.
Let our customers speak for us
Let our customers speak for us
4.9 out of 5 · from 1,759 reviews
What a magical small business! I am absolutely in love with all of Brooke’s potions. They smell lovely, they work, and transport the wearer to another realm.
Everything I’ve ever ordered has been magical. The quality is phenomenal!! The earthen veil will forevermore be my go to foundation.
Bought some samples because it was all I could afford at the time. I’m beyond impressed and will definitely be ordering more in the future!
Brewed under many moons in Vermont.
Brewed under many moons in Vermont.